Account structure & strategy
What we do:
- Right campaign types: Search, Performance Max, Shopping, YouTube
- Brand vs. non-brand split so PMax doesn't eat brand searches
- Budget allocated where sales come from
- Bid strategy aligned to the goal
GOOGLE ADS · SEARCH MARKETING
Google Ads that brings in sales not just clicks.
We build, test and optimize your Google advertising: Search, Performance Max, Shopping and YouTube. We measure one thing, what you put in versus what you got back. With server-to-server tracking we see which clicks became sales, and we optimize for sales, not clicks.
We reply within one business day.
Which competitors are advertising to your customers?
We'll show you who's running ads in your market — on Google, Meta and TikTok — and for how long. Free, no account access needed.
Step 1 / 3 · SITUATION
Where are you right now?
Pick the closest.
WHY GOOGLE ADS
Why Google Ads?
Google reaches people exactly when they're searching for what you sell, one of the few channels where demand already exists. The job is to capture it before your competitor, with the right budget and the right measurement. Most accounts burn money on the wrong traffic because no one tracks which click became a sale. We start there.
WHAT'S INCLUDED
What does the Google Ads service include?
We run your Google advertising end to end. Six areas, one metric throughout: sales.
Keywords & search terms
What we do:
- Relevant keywords and the right match types
- Continuous negative-keyword work (cut the wasted spend)
- Search terms monitoring
- Search Lost Impression Share tracking
Tracking & measurement
What we do:
- Conversion tracking set up correctly (Google Ads + GA4)
- Server-side tracking and enhanced conversions
- Lead business: sales fed back to the algorithm (offline conversions)
- Optimization goal = sale, not click or lead
Ads & creative
What we do:
- RSA assets and Ad Strength dialled in
- Ad testing and rotation
- Fatigued-ad monitoring
- Message-to-landing-page match
Landing page & conversion
What we do:
- Page speed and mobile UX
- Message match to the ad
- Conversion readiness: CTA, form, trust
Optimization & reporting
What we do:
- Weekly optimization based on data
- Honest reporting in one number: cost per sale
- You see for yourself where the money goes and what it brings back
HOW WE DO IT
AI and automation handle the routine, we make the calls.
The same automation we run on our own businesses watches the account: bids, budgets, search terms, fatigued ads. Anomalies surface immediately, the fixes and the strategy stay with the senior team. If you want it, we build the same automation on your account, an option, not a requirement.
HOW IT GOES
How it goes.
01
Audit & plan
We go through the account, tell you honestly what to fix, and write a plan.
02
Tracking in order
We build measurement so every euro is traceable all the way to a sale.
03
Ads live
We build and launch campaigns, test fast and cut what doesn't produce.
04
Optimize & report
We improve results every week and report clearly.
WHO IT'S FOR
Who is the Google Ads service for?
Companies running Google Ads, or about to, who want to know whether it's paying off. Both e-commerce and lead-driven companies, B2C and B2B. If you're not the right fit, we'll tell you straight.
FAQ
Frequently asked.
Request a free Google Ads audit.
Leave your details and we'll go through your account and tell you honestly where more sales are. Most agencies charge €1,000–2,000 for this. Free, reply within one business day.
Your account is run by Leadnord's founder, who has worked on Google Ads and measurement since 2017.