TIER 1 · FREECOMING SOON
Instant scan, now.
Get an automated read of your tracking and setup (pixels, Conversions API, page speed) with no account access.
Join the waitlistGOOGLE ADS AUDIT · FREE
Google Ads audit: see which euros turn into sales and which leak away.
We go through your account where most audits don't even start: tracking. We show you honestly where the budget leaks, which clicks turn into sales and what to fix first. You get a prioritised action list and a video walkthrough. Free, no obligation.
We reply within one business day.
Which competitors are advertising to your customers?
We'll show you who's running ads in your market — on Google, Meta and TikTok — and for how long. Free, no account access needed.
Step 1 / 3 · SITUATION
Where are you right now?
Pick the closest.
WHAT IT IS
What is a Google Ads audit?
An audit is a deep analysis of where your ad budget actually goes and why. Most audits look at keywords and clicks. We start with tracking: if you can't see which clicks became sales, you're optimizing in the dark, and paying for it every day.
This is a diagnosis, not a treatment. You learn exactly what to do and in what order. You can implement the fixes yourself, with your current partner, or we'll handle them.
TWO TIERS
Pick the depth, both are free.
Full account audit.
We go through your account in depth and you get a video walkthrough + action list.
Most agencies charge €1,000–2,000. We do it free for serious advertisers.
Request the auditWhy free? A good audit sells itself, if you like what you see, we continue together.
WHAT'S INSIDE
What does the audit include?
We go through six areas. Any one of them can be the reason ads aren't producing what they should.
Tracking & measurement
- Conversion tracking fires correctly (Google Ads + GA4)
- Server-side tracking / Conversions API & enhanced conversions
- What's the optimization goal, click, lead or sale
- Lead business: are sales fed back to the algorithm (offline conversions)
- Conversion deduplication and double counting
- Consent mode impact, attribution model and window
Campaign structure & wasted spend
- Campaign types (Search, Performance Max, Shopping) and their role
- Search terms report: where the euros really go
- Negative keyword coverage
- Brand vs. non-brand split, PMax cannibalisation
- Bid strategy vs. goal, budget split vs. where sales come from
Keywords & search terms
- Match types and their balance
- Search term relevance, wasted queries
- Quality Score and its drivers
- Search Lost Impression Share
Ads & creative
- RSA asset coverage and Ad Strength
- Number of ads and testing cadence
- Fatigued ads
- Message-to-landing-page match
Landing page & conversion path
- Page speed and Core Web Vitals (mobile)
- Message match to the ad
- Conversion readiness: CTA, form, trust
- Form or checkout friction
One number
- Can you state cost per sale or ROAS all the way to the actual result? If not, that's the most important finding, and the heart of the whole thing.
WHAT WE USUALLY FIND
Top 10 problems we see in almost every account.
These aren't guesses about your account, they repeat, and tracking is almost always at the top of the list.
- 01Conversion tracking fires wrong or not at all, optimizing on nothing.
- 02Optimized to click or lead, not sale, algorithm chases the wrong people.
- 03No server-side tracking and no Conversions API, iOS hides conversions.
- 04Sales don't go back to the algorithm (no offline conversions), Google never learns which lead became a sale.
- 05Search terms full of wasted euros, negatives list incomplete.
- 06Performance Max eats brand searches and reports them as “new” sales.
- 07Bid strategy conflicts with the data.
- 08RSA assets incomplete, ads fatigued.
- 09Landing page slow or doesn't match the ad promise.
- 10Nobody tracks cost per sale, only clicks and CTR.
WHAT YOU GET01 02 03
What you get at the end.
Prioritised action list
The 3–5 most important fixes, impact first: what to do, why it costs you, and in what order.
Video walkthrough
We walk through your account on screen and tell you what we see. You see it for yourself, not just a PDF.
Honest forecast
Which direction results can move when tracking and structure are in order. We don't invent numbers: the forecast is based on what we see in the account.
HOW IT GOES
How it goes.
01
Request & quick scan
We look at the public footprint (pixels, Conversions API, page speed) before we even open the account.
02
Read-only access
You give read-only access to the Google Ads account. Two minutes.
03
Walkthrough
We go through the account and record a video.
04
Delivery
You get the video and the action list within about a week.
05
Decision
You decide what's next: do it yourself, with your current partner, or with us.
WHAT WE NEED
What does it require from you?
Practically all the work is on us. From you we need:
- Read-only access to the Google Ads account (Tools → Access → read-only).
- Access to GA4 and Search Console if you use them.
- About a 30-min kickoff and a 45-min walkthrough.
Granting access takes a couple of minutes, and it's practically all we need.
WHO IT'S FOR
Who is the audit for?
The audit is free, and we spend our time on those who actually have the budget and the will to grow.
- Companies running Google Ads, or about to, who want to know whether it's paying off.
- Both e-commerce and lead-driven companies, B2C and B2B.
- If you're not the right fit for us, we'll tell you straight in the audit.
HONESTLY
Will the audit fix your campaigns?
No. The audit is a diagnosis, not a treatment. It tells you exactly what to do, the fixes are a separate step. You can do them yourself, hand the list to your current partner, or we'll do them.
FAQ
Frequently asked.
Request a free Google Ads audit.
Leave your details and we'll go through your account and tell you honestly where more sales are. Free, reply within one business day.
The audit is run by Leadnord's founder, who has worked on Google Ads and measurement since 2017.