Why is this so important right now?

Browser-side tracking loses 20–40% of conversions today due to consent banners, adblockers and iOS restrictions. Ad algorithms optimize for what they see, if they can't see half your sales, they optimize the wrong way.

Is this a one-off project or ongoing work?

Setup is a clear project (typically 2–6 weeks). After that, health-check and change management are part of monthly ad optimization, or we can run pure measurement maintenance separately.

Can it be done cheaper?

It can, but the cost surfaces fast: optimization goes wrong, reports stop matching, and when something breaks no one knows where. With measurement, a cheap shortcut costs more than doing it properly.

TRACKING · FOUNDATION

Server-to-server tracking that tells the truth.

The piece most agencies skip, and without it you're optimizing guesses. Cookie loss, adblockers and iOS break browser-side measurement. Server-side gives you clean data, and everything else is built on top of it.

Get a free audit What's included

We reply within one business day.

Which competitors are advertising to your customers?

We'll show you who's running ads in your market — on Google, Meta and TikTok — and for how long. Free, no account access needed.

Step 1 / 3 · SITUATION

Where are you right now?

Pick the closest.

WHY THIS IS THE FOUNDATION

Without clean data, every other ad decision is a guess.

Browser-side tracking loses 20–40% of conversions today, consent banners, adblockers, iOS restrictions, the death of third-party cookies. Algorithms optimize what they see. If they don't see half your sales, they optimize the wrong way and you pay for it. This is why so many accounts quietly bleed ROAS, not because the ads got worse, but because the measurement broke.

WHAT'S INCLUDED

What does the measurement foundation include?

Five areas. Once these are right, every other channel works better, automatically.

SERVER

Server-side tracking (sGTM)

What we do:

Your own server-side Google Tag Manager environment
Events sent from the server, not the browser
Adblockers and cookie loss routed around
Events arrive even from iOS devices

APIS

Conversion APIs (CAPI)

What we do:

Meta Conversions API, Google Enhanced Conversions, TikTok Events API
Event de-duplication across browser and server
Hash-based user identification, privacy-compatible
Conversion values enriched with real business outcome

ATTRIBUTION

Attribution & touchpoints

What we do:

Multi-touch visibility: which channels actually drive the sale
GA4 + platform-native attribution models exposed
Offline conversions fed back to the algorithm for lead businesses
One source of truth: how much did each channel really bring in

SPEC

Events & consent

What we do:

Event taxonomy documented, every event named, parametrised, placed
Consent Mode v2 implemented correctly
GDPR-compatible consent signal carried to the server
Documentation that can be handed off cleanly

TRUST

Reporting you can trust

What we do:

Looker Studio / GA4 reporting that matches the platforms
Health-check: broken events surface automatically
Monthly measurement-status report
No vanity metrics, just what the business gets

ILLUSTRATIVE

Measurement status view.

01
Browser
GTM · Pixel · GA4
02
Server
sGTM · CAPI · EC
03
Platforms
Meta · Google · TikTok

Green = signal arrives. Red = leak.

HOW WE DO IT

Automation monitors. People build the foundation.

The same automation we run on our own businesses watches the event pipeline and alerts the moment a signal breaks, a dropped Pixel, a rejected CAPI payload, a consent drop. The architecture itself is built and decided by the senior team, because badly-built measurement is worse than no measurement at all.

HOW IT GOES

How it goes.

Measurement audit

We map current tracking: what works, what leaks, what data is missing for optimization.

Architecture & sGTM

We stand up the server-side environment and design the event taxonomy.

CAPIs & conversions

We connect Meta, Google and TikTok server-to-server and de-duplicate events.

Validation & reporting

We make sure platforms and GA4 reconcile, and build the health-check and monthly report.

WHO IT'S FOR

Who is the measurement foundation for?

Companies spending at least €2,000 / month on advertising who want to know where the euro comes back from. Especially critical if you run multiple channels in parallel, or if your lead-to-sale journey is longer than a single session.

FAQ

Frequently asked.

Request a free measurement check.

We'll review your current tracking and tell you honestly what's leaking, what's missing, and where fixing optimization should start. Free, reply within one business day.

Your measurement is built by Leadnord's founder, who has built server-side tracking and CAPI implementations since 2017.