What's the minimum budget?

We recommend at least €1,500 / month in media spend. Below that the test loop is too slow to weed out losing hooks.

Do we have to shoot the video ourselves?

You can shoot in-house, use UGC creators, or brief into our partner network. We give the concepts and the briefs, and help with direction.

Does TikTok work for B2B?

In some niches yes, most often no. We'll say so straight at the audit. We don't charge for a channel that won't work for you.

TIKTOK ADS · SHORT VIDEO

TikTok advertising where attention is cheapest.

When the content is native, reach stays cheap. We build hook-first, test fast, and put budget behind whatever actually converts.

Get a free audit What's included

We reply within one business day.

Which competitors are advertising to your customers?

We'll show you who's running ads in your market — on Google, Meta and TikTok — and for how long. Free, no account access needed.

Step 1 / 3 · SITUATION

Where are you right now?

Pick the closest.

WHY TIKTOK

Cheap attention your competitors haven't bought yet.

Most competitors run TikTok badly, repurposing Meta ads or skipping the channel entirely. That's exactly why a native, hook-first short video still gets unusually cheap reach. The edge lasts as long as you can make content a viewer doesn't skip in the first second.

WHAT'S INCLUDED

How we run your TikTok advertising.

Four areas. One metric throughout: how much TikTok brought in sales.

SETUP

Account & tracking

What we do:

TikTok Ads Manager set up with the right permissions
Pixel + Events API (server-side) running together
Event de-duplication, Conversion API ready
iOS restrictions routed via server side

CONTENT

Concepting built for TikTok

What we do:

Hook-first: the first second decides, not a brand intro
Native formats, UGC, talking head, demo, on-screen text
Trends and sounds used without burying the brand
Clear CTA structures, not just vibes

TESTING

Fast test loop

What we do:

Multiple hooks per theme, winners take the budget
Hold rate, 6s views and conversions drive decisions
Fatigued videos cut before CTR collapses
Winners go into variants, not reruns

REPORTING

Conversion-tied reporting

What we do:

One number: what TikTok brought in
Which hook and which angle won, exposed with reasoning
Scaling decisions justified with data, not vibes

ILLUSTRATIVE

Hook → watch → convert.

01
Hook
1s to stop the thumb
02
Watch
hold rate · 6s view
03
Convert
sale in CRM

Winner gets the budget. Loser gets cut when the signal is clear.

HOW WE DO IT

AI and automation handle the routine, we make the hook.

The same automation we run on our own businesses surfaces trending sounds, suggests hook variants, and flags fatigue. The hook itself and the tone stay with a human, TikTok punishes content that looks like a robot wrote it.

HOW IT GOES

How it goes.

Audit & plan

We review current videos and tracking. We tell you honestly whether TikTok is the right channel.

Tracking & setup

Pixel + Events API live before a single ad runs.

Test cycle live

We launch campaigns and a weekly hook-testing rhythm.

Scale & report

Winners get budget, losers get cut, reporting in one number.

WHO IT'S FOR

Who is TikTok advertising for?

Brands whose audience spends time on TikTok and who can ship short video regularly, in-house, via UGC creators, or with us. If you can only produce one stiff brand video a quarter, the channel won't work, and we'll tell you that.

FAQ

Frequently asked.

Request a free TikTok audit.

We'll review your account, your content and your measurement and tell you honestly whether TikTok is a growth channel for you. Free, reply within one business day.

Your account is run by Leadnord's founder, who has run short-video advertising directly since 2017.