Pixel + Conversions API
What we do:
- Browser Pixel and server-side CAPI side by side
- Event de-duplication so nothing double-counts
- iOS 14+ and cookie loss routed via server side
- Events prioritised correctly in Events Manager
META ADS · FACEBOOK & INSTAGRAM
Meta advertising that scales without CAC running away.
Facebook and Instagram. We test creatives and audiences systematically so the budget scales behind winners, not behind the algorithm's guess.
We reply within one business day.
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Step 1 / 3 · SITUATION
Where are you right now?
Pick the closest.
WHY META
On Meta you create demand, you don't capture it.
Unlike Google, people aren't searching for your product. You have to interrupt their feed and earn their attention. That makes creative the variable that decides: the algorithm handles delivery, but the company whose content stops the thumb, and whose tracking feeds winners back to the algorithm, wins. Scaling breaks the moment either piece is missing.
WHAT'S INCLUDED
How we run your Meta advertising.
Five areas. One metric throughout: how much advertising brought in sales.
Audience & campaign architecture
What we do:
- Advantage+ Shopping / Sales campaigns configured properly
- Cold, lookalike and remarketing audiences split so you see what actually works
- Budget allocation justified, CBO vs. ABO chosen with a reason
- Creative grouped by hook and angle, not at random
Creative testing system
What we do:
- Hook → angle → format → CTA matrix, not random ads
- 3–6 new variations a week, decisions from data
- Fatigue tracking (frequency, CTR decay)
- Winners into production, losers out, no sentiment
Offline conversion feedback
What we do:
- Closed sales sent back to the algorithm from CRM
- Algorithm optimizes for real business outcome, not just lead
- Lead value weighted by quality
Conversion-tied reporting
What we do:
- One number: what Meta brought in vs. what was spent
- Creative-level learnings exposed, which hook worked, why
- Scaling decisions justified, not wished for
ILLUSTRATIVE
Creative test → scale.
- 01Test3–6 new hooks / week
- 02SignalCTR · CPA · hold rate
- 03Scalebudget to winners
Winners get the budget. Losers get cut.
HOW WE DO IT
AI and automation handle the routine, we make the calls.
The same automation we run on our own businesses suggests hook variants, monitors creative fatigue, and flags what to cut. Strategy and creative direction stay with the senior team. If you want it, we build the same automation on your account, an option, not a requirement.
HOW IT GOES
How it goes.
01
Audit & plan
We review the account, the measurement and the creative. We tell you honestly what to fix.
02
Pixel + CAPI
Server-side tracking goes on before we touch a single campaign.
03
Test cycle live
We launch campaigns and a weekly creative testing rhythm.
04
Scale & report
Budget to winners, weekly reporting in one number.
WHO IT'S FOR
Who is Meta advertising for?
E-commerce and consumer brands that want to scale systematically, not just hope their content performs on its own. B2B leads work too, when the creative is built for Meta and not lifted from a deck.
FAQ
Frequently asked.
Request a free Meta audit.
We'll review your account, your measurement and your creative, and tell you honestly where more sales are hiding. Agencies typically charge €1,000–2,000 for this. Free, reply within one business day.
Your account is run by Leadnord's founder, who has run Meta advertising directly since 2017.